leaflet / brochure

tourist attraction

headline / title

image / photo

body text

slogan / tagline

logo

contact information

map

opening hours

ticket price

location

layout

font

color scheme

white space

call to action (CTA)

fold

листовка / буклет

туристическая достопримечательность

заголовок

изображение / фотография

основной текст

слоган

логотип

контактная информация

карта

часы работы

цена билета

местоположение

макет, компоновка

шрифт

цветовая гамма

свободное пространство

призыв к действию

сгиб (у буклета)

Text: "How to Create a Great Tourist Leaflet"

A leaflet (or brochure) is a printed piece of paper used to advertise a place, product, or service.

Tourist leaflets are very common. You can find them in hotels, airports, museums, and tourist

information centers.

A good tourist leaflet has several important parts.

1. Headline (Title)

The headline is the first thing people see. It must be big, clear, and catchy. For example:

"Discover the Magic of Lake Baikal" or "St. Petersburg — The Cultural Capital".

2. Images (Photos)

Pictures are very important. A beautiful photo of a place makes people want to visit. The best

leaflets use high-quality, colorful images. One large main image works better than many small

ones.

3. Body Text

This is the main information about the place. It should be short and interesting. Use simple

sentences. Answer these questions: Where is it? What can you see and do there? Why is it

special?

4. Slogan (Tagline)

A slogan is a short, memorable phrase. It often appears near the headline or logo. For example:

"Moscow — Heart of Russia" or "Sochi — Where Summer Never Ends".

5. Practical Information

Tourists need practical details. Include:

•

Opening hours (e.g., 10:00 – 18:00, closed on Mondays)

•

Ticket prices (adults, students, children)

•

Location and how to get there (address, metro station, bus number)

•

Contact information (website, phone number, email)

6. Call to Action (CTA)

A call to action tells the reader what to do next. For example: "Book your tour today!" "Visit our

website!" "Call now for more information!" "Plan your trip!"

7. Map

A small map helps tourists find the place. It shows the location and nearby landmarks.

8. Logo

The logo of the tourist organization or city appears somewhere on the leaflet. It builds trust and

recognition.

Layout and Design Tips:

•

Use clear fonts (not too fancy)

•

Choose 2-3 colors for a color scheme

•

Leave white space — do not fill every corner

•

Organize information in sections

•

Put the most important information first

•

Use bullet points for lists (opening hours, prices)

Folding:

Most leaflets have a fold. The most common type is a tri-fold (folded into three panels). The

front panel has the headline and main image. The inside panels have detailed information. The

back panel has contact information and a map.

Part 3: Grammar Revision Exercises (30 minutes)

Instructions: Complete the sentences using the correct grammar tense.

Exercise A: Mixed Tenses (1-15)

1.

A good leaflet usually ________ (have) a catchy headline.

2.

Right now, I ________ (design) a leaflet for a museum in Kazan.

3.

Yesterday, I ________ (see) a beautiful brochure about the Golden Ring.

4.

When the tourist ________ (open) the leaflet, he ________ (look) for a map.

5.

I ________ (never/create) a leaflet before this course.

6.

Next week, our group ________ (prepare) a leaflet about a Russian attraction.

7.

If the leaflet ________ (have) too much text, people ________ (not/read) it.

8.

The headline ________ (be) the first thing people notice.

9.

At this moment, the designer ________ (choose) colors for the leaflet.

10.

Last month, the tourist office ________ (print) 5,000 leaflets about the Hermitage.

11.

While I ________ (walk) through the airport, someone ________ (give) me a free

brochure.

12.

I ________ (already/collect) five different leaflets about St. Petersburg.

13.

The team ________ (present) their leaflet designs to the class tomorrow.

14.

If you ________ (include) a map, tourists ________ (find) the place easily.

15.

Bright colors usually ________ (attract) attention.

Exercise B: Complete the Leaflet Text (16-25)

Instructions: Complete the leaflet about the Hermitage Museum using the correct grammar.

The State Hermitage Museum, St. Petersburg

The Hermitage ________ (be) one of the largest and oldest museums in the world. It ________

(have) over three million works of art.

Right now, thousands of tourists ________ (visit) the museum every day.

Last year, more than 4 million people ________ (come) to see the collection.

I ________ (already/be) to the Hermitage twice, and I want to go again.

Next summer, my family ________ (visit) St. Petersburg, and we ________ (go) to the

Hermitage.

If you ________ (love) art, you ________ (love) the Hermitage.

Practical Information:

•

Opening hours: Tuesday – Sunday, 10:30 – 18:00

•

Ticket price: 500 rubles for students

•

Address: Palace Square, 2

Call to action: ________ (plan) your visit today!

Exercise C: First Conditional for Advice (26-30)

Instructions: Complete the sentences with advice for creating a good leaflet.

1.

If you ________ (want) people to read your leaflet, you ________ (keep) the text short.

2.

If the images ________ (be) high quality, the leaflet ________ (look) professional.

3.

If you ________ (not/include) contact information, tourists ________ (not/know) how to

find you.

4.

If the font ________ (be) too small, people ________ (not/read) the text.

5.

If you ________ (use) bullet points, the information ________ (be) easier to understand.

Part 4: Final Project Assignment

Activity: "Create Your Own Tourist Leaflet"

Task: Create a leaflet (brochure) about a tourist attraction in Russia.

Format: Paper (A4 folded into three parts) OR digital design (Canva, PowerPoint, or hand-

drawn)

Deadline: Next lesson (or as specified by teacher)

Step 1: Choose a Tourist Attraction

Step 2: Plan Your Content

Use this checklist. Your leaflet MUST include:

Element

Headline (catchy title)

Main image (photo or drawing)

Body text (5-8 sentences about the place)

Slogan (short memorable phrase)

Opening hours

Ticket prices

Location / Address

How to get there (metro, bus, train)

Contact information (website, phone)

Map (simple sketch)

Call to action (e.g., Visit today! Book now!)

Logo (can be simple drawing)

Step 3: Write Your Body Text

Use the grammar tenses you have learned. Write at least 5-8 sentences. Use:

•

Present Simple for facts (e.g., The museum is located in the city center.)

•

Present Perfect for experiences (e.g., Millions of tourists have visited this place.)

•

to be going to / Future Simple for recommendations (e.g., You will love the beautiful

views.)

•

First Conditional for advice (e.g., If you come in summer, you will enjoy the gardens.)

Step 4: Design Your Layout

Draw a simple sketch of your leaflet before creating the final version.

Tri-fold layout example:

Panel

Content

Front panel (left)

Inside left

Inside middle

Inside right

Back panel (left)

Headline + main image + slogan

Practical information: hours, prices, location, map

Body text (description of the place)

Photos + interesting facts

Contact information + logo + call to action

Step 5: Prepare a Short Presentation

Be ready to present your leaflet to the class (2-3 minutes). Answer these questions:

1.

What place did you choose? (Past Simple)

2.

Why is this place special? (Present Simple)

3.

What information have you included? (Present Perfect)

4.

What are you going to tell tourists about this place? (to be going to)

5.

What will happen if tourists visit this place? (First Conditional)

Part 5: Homework (5 minutes)

Homework Task:

1.

Complete your leaflet (can be hand-drawn or digital)

2.

Write 10 sentences describing your leaflet